WHAT IS A DIRECT PLACEMENT
Distribute your securities directly - no underwriting bank, no platform operator
A direct placement is a offering a company runs itself - issuing one instrument of its choice (a bond, mezzanine debt, participation rights or a fund unit) straight to its own investors, instead of through an underwriting bank, a public marketplace or a multi-deal platform. You set the terms, own the investor relationship and keep the economics. For a single, self-run raise it is the leanest route.
INSTRUMENTS
Corporate Bonds
Fixed-income securities you place directly with your investors at a set coupon and maturity, with no underwriting bank in between.
Subordinated / Mezzanine Debt
Debt that ranks behind your senior lenders and counts as equity-like capital, strengthening your balance sheet without giving up ownership.
Profit-participation Rights
A hybrid instrument that pays investors a share of profit without granting voting rights or diluting your equity.
Profit-participating Loans
A loan whose return tracks your revenue or profit instead of a fixed coupon, aligning the investor's payout with performance.
Tokenized Asset
Any of these instruments issued as a digital security on a licensed register, unlocking fractional ownership, automated administration and secondary-market readiness.
Equity-like Structures
Convertible and equity-style instruments, including tokenized equity, that give investors ownership-linked upside while you keep control of your cap table.
PROCESS
WHY ONINO
Why issuers choose ONINO
Disclosure handled. The right disclosure document, drafted and filed with our legal partners.
Compliance built in. KYC/AML, investor-eligibility checks, regulator-ready audit logs (ISO 27001, SOC 2 Type II).
One system, end to end. Subscription, payments, cap table and reporting.
Proven. €50M+ financed & tokenized, €750M+ in pipeline, issuance in 24+ countries.
Which ONINO mode fits your raise - Direct Placement vs. White-Label vs. Listing
FIT
When direct placement is (and isn't) the right route
Direct placement fits a single, self-marketed raise where you already have investor relationships. It is not the right route if you need broad retail distribution and marketing reach , or an EU crowdfunding offer under ECSPR, up to €5M over 12 months), or if you are raising above your national prospectus-exemption ceiling and would rather not produce a full prospectus. Offering across several EU countries usually means an EU prospectus, which passports EU-wide - a national lighter-disclosure document does not.
FAQ
Common questions around direct placements
Self-issuance, the WIB, the register, and what you can issue.