Alternative Financing for Your Company Through a Direct Placement
PARTNERS & INTEGRATIONS
WHAT IS A DIRECT PLACEMENT
When Your Bank Can’t Support Your Growth, You Need an Alternative
Many companies struggle to access financing from banks. A direct placement to investors opens up an alternative way for financing.
A direct placement (or self-issuance) is an offering a company runs itself: it issues a financial instrument, such as a bond, directly to investors instead of going through an underwriting bank or a crowdfunding platform. Many companies struggle to get bank financing. A direct placement opens an alternative route and lets you raise from professional and retail investors alike.
PRACTICE EXAMPLES
PLATFORM CORE FEATURES
Our platform supports simple and more complex seupts of direct placements out of the box. No extra effort needed from your side.
Payment & Tax Reports
Accept payments digitally and create tax reports directly out of our platform. Use pre-integrated payment providers when necessary.
INSTRUMENTS
Bonds to finance SMEs
Fixed-income securities you place directly with your investors at a set coupon and maturity, with no underwriting bank in between.
Subordinated / Mezzanine Debt
Debt that ranks behind your senior lenders and counts as equity-like capital, strengthening your balance sheet without giving up ownership.
Profit-participation Rights
A hybrid instrument that pays investors a share of profit without granting voting rights or diluting your equity.
Profit-participating Loans
A loan whose return tracks your revenue or profit instead of a fixed coupon, aligning the investor's payout with performance.
Tokenized Asset
Most instruments can be issued as security token (a light weight route for cost-savy issuers) or via a crypto securities registrar under german eWpG. Tokenizing a direct placements results in less issuance costs and improved processes.
Equity-like Structures
Convertible and equity-style instruments, including tokenized equity, that give investors ownership-linked upside while you keep control of your cap table.
PROCESS
The Five Steps To Run a Direct Placement
Running a direct placement is manageable: it takes precision on the offering documents, the technical setup and operations. With an experienced partner, each step is clear.
WHY ONINO
Why Issuers Choose ONINO
All-in-one Platform
Building a software for direct placement from scratch requires implementation of multiple vendors. We provide all of them out of the box.
Compliance
Direct placements have less regulatory requirements but the few needed, need to be fulfilled. Our whitelabel setup helps you to fulfill all technical requirements by default and is battle tested.
HONEST FIT
When a Direct Placement Is Not for You
Direct placement fits a single, self-marketed raise where you already have investor relationships. It is not the right route if you need broad retail distribution and marketing reach, or if you are raising above your national prospectus-exemption ceiling (for ex. 12m € in germany) and would rather not produce a full prospectus. Especially local offerings perform well as direct placements, as investors have local or emotional attachment with you as issuing company.
FAQ
Common Questions Around Direct Placements
Prospectus rules, investor types, cross-border offers and tokenization.